Website Content

Client: GM Threadz, a streetwear store based in Orange County, California, run by a team of talented artists and designers who wanted to bring unique and creative designs to the market.

Challenge: GM Threadz faced the challenge of standing out in the crowded streetwear market, while also staying true to their commitment to valuing creativity and individuality. They also wanted to incorporate custom-designed items and works of art by local artists into their product lineup.

Solution: I worked closely with the client to understand their unique vision and incorporate their specific requests, such as emphasizing their commitment to creativity and individuality, and showcasing the works of local artists. The welcome page was designed to immediately capture the attention of their target audience by emphasizing the ever-changing lineup of new and unique items. The About Us page showcased the client's commitment to individuality and creativity, as well as their connection to the local artistic community. Finally, the Mission Statement page highlighted their passion for creativity and their desire to make people feel good about themselves through their clothing.

Throughout the project, I ensured that the client's specific requests were met by incorporating their desired tone and brand image into the web content. By emphasizing their uniqueness and commitment to creativity, I was able to make the client stand out in their niche and attract a wide range of customers. Overall, my strategic writing played an important role in bringing the client's vision to life and making their brand more enticing to their target audience.