About Us Page

Client: The client, Kiki, is the founder of FYHER, an urban athleisure e-commerce brand.

Challenge: The challenge was to create a compelling and engaging About Us page that resonates with Kiki's target audience by effectively communicating her unique story and vision, while also staying true to her brand identity.

Solution: With her specific requests in mind, I crafted a long-form copy that conveyed her inspiring story in a compelling and modern tone, while still maintaining a sense of sophistication to align with FYHER's semi-minimalistic clothing aesthetic. Every word was strategically placed to communicate Kiki's message and connect with her target audience.

To make sure the copy hit the mark, I dug deep and did some thorough research to gain a better understanding of Kiki's business goals. That way, I could create copy that would help her stand out in a crowded market and attract customers who shared her vision. Because of this, I was able to capture Kiki’s unique story and convey her vision to her target audience in a persuasive and engaging manner.