Email Signup Landing Page

Client: Cousin Willie's, a family-owned popcorn farm and retailer.

Challenge: The challenge for Cousin Willie's was to create an email signup landing page that would encourage potential customers to become part of their exclusive popcorn family. They wanted to offer an immediate incentive in the form of a 15% off discount to drive conversions, while also highlighting the benefits of being a member of the #CousinCrew, such as exclusive sales and discounts and being the first to know about new products.

Solution: To help Cousin Willie's achieve their goals, I crafted a compelling email signup landing page that captured their authentic southern charm while also appealing to the target audience's desire for high-quality, delicious popcorn. By following the client's comprehensive voice branding guide, I was able to craft copy that stayed true to their brand while also strategically highlighting the most important selling points.

The end result was a highly effective email signup landing page that enticed potential customers to become part of the Cousin Willie's popcorn family by offering an immediate use 15% off discount. The page also effectively highlighted the exclusive sales and discounts and the benefits of being the first to know about new products, resulting in a significant increase in conversions and a more engaged customer base.